Head of B2B & Retail

Dagsmejan, headquartered in Zurich, Switzerland, is a pioneering brand committed to revolutionizing the category of sleepwear and improving sleep quality globally. Grounded in scientific research and innovation, we are dedicated to enhancing the well-being of our customers by creating the most comfortable and scientifically-proven sleepwear. With a strong emphasis on quality, comfort, and innovation, Dagsmejan has garnered widespread acclaim, boasting over 25,000 5-star reviews from customers across 80 countries. Our dedication to excellence has been recognized by the Financial Times, ranking us among Europe's fastest-growing companies as #48 in overall and #1 in Switzerland.

While initially a pure-play D2C brand, we have started to broaden our channel mix in recent years, and today more than 100 partners in six markets are keeping stock of Dagsmejan products. Furthermore, after experimenting with pop-up concepts, we have just launched our first own store, creating a full multi-channel experience for our customers.

As we continue to expand our reach, we are seeking a dynamic and experienced Head of B2B & Retail to bring our offline channels to the next level. This pivotal role demands a strategic thinker with a proven track record of building and nurturing relationships in the apparel industry, driving revenue growth in offline channels, and expanding market presence. This role reports directly to the CEO.


What we offer...

  • A company with a purpose, and opportunity to positively influence everybody’s life. Sleep is one of the most important instruments for our personal health and wellbeing – here at Dagsmejan you can make a difference.
  • Not stuck in a rut! At Dagsmejan every day brings new challenges and new opportunities in a vibrant and truly innovative start-up environment
  • A position to make an impact. This is not another corporate role where you work within your box, together with the team you will shape the future of Dagsmejan and of how to sleep smart.
  • Office in the heart of Zurich with excellent transport links.
  • Flexible working hours and up to 2 days a week home office.
  • Dynamic, international team with a great spirit.


What you will be doing...

  • Develop and execute comprehensive sales strategies & tactical campaigns to achieve revenue targets and expand market share in the B2B and own retail channels; own the overall marketing calendar for B2B and own retail
  • Identify and prioritize opportunities for business development, including new partnerships, own store opportunities and non-traditional store formats (e.g. pop-up, corners, fairs).
  • Cultivate and maintain strong relationships with key B2B partners to drive sales growth and maximize product visibility; develop and execute tactical growth campaign; ensure brand and product consistency across channels.
  • Organize and execute product and brand trainings for key partners and own retail stores
  • (Jointly with marketing) lead the overall visual merchandising concept and make sure the Dagsmejan brand identify is communicated consistently across all POS in line with overall marketing plan.
  • Lead and mentor B2B & own store teams, providing guidance, support, and training to optimize performance and achieve collective goals.
  • Collaborate cross-functionally with marketing, product development, and operations teams to align sales efforts with overall business objectives and ensure seamless execution.
  • Lead the operational planning, forecasting and reporting processes for B2B and own stores.
  • Support daily business operations end-to-end
  • Analyze market trends, competitor activities, and customer feedback to identify opportunities for innovation and continuous improvement.
  • Lead improvement projects in the own area as well as cross functional initiatives.


Your profile...

  • Bachelor or Masters´s degree in Business Administration, Marketing, or a related field
  • Minimum of 5 years of experience in B2B sales management and business development, preferably within the apparel or fashion industry; experience in retail would be plus
  • Proven track record of exceeding sales targets and driving revenue growth in B2B and retail channels.
  • Strong leadership skills with the ability to inspire and motivate the team to achieve outstanding results.
  • Comfortable to work in an international, multi-cultural environment.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Strategic thinker with a results-oriented mindset and a keen eye for identifying growth opportunities.
  • Hands on mentality and ability to multitask.
  • Fluent in English & German (oral and in writing)
  • Proficiency in Excel and experience with ERP as master user (preferably Dynamics)
  • Valid permit to work in Switzerland
  • Passion for personal health, sleep health and wellbeing is a plus


Want to join us?

If you are a strategic sales leader with a passion for driving growth and making a positive impact in the sleepwear industry, we invite you to join our team at Dagsmejan. Apply now to be considered for this exciting opportunity to shape the future of sleep innovation.


We are looking forward to receiving your application on careers@dagsmejan.com. If you have more specific questions, please do not hesitate to drop-us an email.