DIGITAL CONTENT MANAGER

Shape the future with one of the fastest growing direct consumer brands in Switzerland. Dagsmejan develops and sells smart sleepwear to customers in over 80 countries. Selling 85% of our products direct to consumer Dagsmejan was nominated as one of the most innovative new brands by the SEF 2021 and named the fastest growing company in Switzerland by The Financial Times 2023. Dagsmejan sleepwear is sustainably and ethically produced in Europe and is scientifically proven to boost sleep comfort and quality.

To continue to grow and to build on our dialogue with our customer we are looking for a Digital Content Manager. The position will be based in the Zurich area.

 What we offer...

  • An opportunity to positively influence everybody’s life. Sleep disturbances are one of the top 5 self-identified physical problems – here you can make a difference together with Dagsmejan
  • Not stuck in a rut! At Dagsmejan every day brings new challenges and new opportunities in a vibrant and truly innovative start-up environment
  • A position to make an impact. This is not another corporate role where you work within your box, together with the team you will shape the future of Dagsmejan and of how to sleep smart
  • Office in the heart of Zürich with excellent transport links
  • Flexible working hours and up to 2 days a week home office
  • Dynamic, international team with a great spirit

What you will be doing...

  • support the executive team in digital marketing activities
  • Content creation
    • Strategy: topics, tone of voice, differentiation across market
    • Implementation/ creation of content: product descriptions, product presentations, website, digital material, blogs, print material & POS etc
  • SEO optimization:
    • Strategy: how to improve our ranking in all markets?
    • Implementation: analysis and monitoring of results, action plan for strengthening position, SEO optimization of all texts
  • Organic social media account:
    • Managing our organic social media accounts including Instagram, Facebook, Linkedin, Pinterest, Tiktok, Twitter
    • Strategy, creating content calendar, scheduling, coordinating development of material
  • Email
    • Strategy: topics, tone of voice, differentiation across market
    • Implementation: annual plan with themes, creation in emailing tool, follow-up, A/B testing

Your profile...

  • bachelor or master’s degree in digital marketing/ marketing communication
  • 4+ years of experience digital marketing focusing on content creation, SEO and email
  • working experience with:
    • Google console
    • Google analytics
    • Google adwords for ranking purposes
    • Emailing tools such as Mailchimp or Klaviyo
    • Webshop platforms such as Shopify or wordpress
    • A plus if you have experience with SEM rush or other similar tools
    • Social media accounts including Instagram, Facebook, LInkedin
  • interested to get hands-on experience in setting-up and growing a multi-channel business
  • affinity to consumer products at the intersection of fashion and function
  • interest in health, wellbeing, sports and sleep
  • work independently and aim for high-quality work
  • fluent in English and German (oral and in writing); high level of copy writing skills in both languages
  • master level in MS Office products, experience to work with webshop products

Want to join us?

Then we'd be more than happy to receive your application! If you have more specific questions, you are welcome to contact us via: careers@dagsmejan.com